CONTENT FOR PATIENTS AND PHYSICIANS
Whether you need a single web page, a book chapter, or a complete website
SERVICES FOR DIGITAL, VIDEO, PRINT
Writing
Researching
Interviewing
Ghostwriting
Editing
SEO Optimization
Project Management
MEDICAL SPECIALTIES
Cardiology
Arrhythmias & Cardiac Rhythm Management Coronary Assessment & Intervention
Heart Failure & Cardiac Resynchronization
Structural Heart
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General Medical
General Surgical
Neuromodulation
Oncology | Proton Radiation Therapy
Rapid Diagnostics
DELIVERABLES
Digital
Website Content
Blog Posts | Social Media | Email
White Papers | Newsletter Articles
Bibliographies
Media Kits
Video
Research | Storyboards | Scripts
Editing Direction
Brochures | Annual Reports
AUDIENCES
Physicians | HCPs
Patients
Employees
Media
Higher Education
Government Policymakers
General Public
Nonprofit Supporters
CLIENTS
FEATURED
WEBSITES
STRUCTURAL HEART​
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www.structuralheartsolutions.com
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AUDIENCE
Healthcare professionals
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PURPOSE
Describe Abbott’s structural heart therapies (after acquiring St. Jude Medical)
Educate referring physicians about various types of structural heart disease and the indications/data for intervention
CLIENT
Abbott Structural Heart
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VASCULAR THERAPY​
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AUDIENCE
Healthcare professionals
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PURPOSE
Inform HCPs about the benefits of the market-leading Xience drug-eluting stent—including extensive clinical data
CLIENT
Abbott Vascular
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ATRIAL FIBRILLATION
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www.atricure.com Patients
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AUDIENCES
Healthecare professionals / Patients
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PURPOSE
Educate HCPs on the data supporting Hybrid AF Convergent therapy
Educate patients about AF symptoms, risk factors, triggers, diagnosis, and treatments
CLIENT
AtriCure
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PHYSIOLOGICAL INDICES
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AUDIENCE
Healthcare professionals
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PURPOSE
Emphasize that patients with no obstructive coronary artery disease (NOCAD) can have coronary microvascular dysfunction, and that Abbott's physiology assessments —notably IMR and CFR—can lead to accurate diagnoses
CLIENT
Abbott Vascular
RADIATION THERAPY: IMPT
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AUDIENCE
Healthcare professionals
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PURPOSE
Inform physicians and physicists about the efficacy of intensity modulated proton radiation therapy (IMPT) vs IMRT with photon radiation therapy
CLIENT
Varian/Siemens
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PROTON SBRT
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AUDIENCE
Healthcare professionals
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PURPOSE
After interviewing Dr. Simone, relay his successful application of proton stereotactic body radiation therapy (SBRT) to spare healthy tissue adjacent to the tumor
CLIENT
Varian/Siemens
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FEATURED
PRINT ARTICLES
PHYSICIAN EDUCATION
300 Articles
For three quarterly publications:
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Advances (ICD therapy)
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Pacing Dynamics (pacing therapy)
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Innovations (cardiac resynchronization therapy, CRT)
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Sample articles:
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Sudden Death in Young Athletes
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The Link Between T-Wave Alternans and Susceptibility to VF
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CLIENT
Guidant/Boston Scientific
PATIENT EDUCATION
175 Articles
For two quarterly publications:
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LifeBeat (CRT and ICD therapy)
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Rhythm & News (ICD therapy)
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Sample articles:
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Heart Attack: Symptoms Differ for Men and Women
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How Eating Less Sodium Can Help Your Cardiovascular Health
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CLIENT
Guidant/Boston Scientific
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FEATURED
VIDEO
PATIENT-PHYSICIAN COMMUNICATION
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AUDIENCE
Healthcare professionals
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PURPOSE
Educate HCPs how to better communicate with women who have various types of disabilities
CLIENT
Association of Professors of Gynecology & Obstetrics, through Jespersen & Associates
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CARDIAC EDUCATION
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AUDIENCE
Patients
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PURPOSE
Inform patients about the broad spectrum of cardiovascular conditions as well as risk factors, diagnostics, and available therapies
CLIENT
Guidant/Boston Scientific
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40 YEARS OF CHANGE​
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AUDIENCE
General public, nonprofit supporters
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PURPOSE
Illustrate how 40 years of collaborative nonprofit work transforms laws, policies, and societal attitudes—and improves the lives of many people, including those with disabilities
CLIENT
Community Shares of Wisconsin
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RESULTS
"In a fast-paced, deadline-driven environment such as medical devices, we need to work fast, but also flawlessly. Moira sets the standard by quickly grasping the assignment, asking the right questions and taking our often fragmented direction and turning it into written work of outstanding quality, with the right voice and tone. She plays a vital role in our content creation engine. I've worked with many writers, and Moira stands out for her expertise in medical writing and the ability to work easily with her."
​JENNIFER BURNHAM
Group Manager, Global Digital Strategy
Abbott's Vascular Division
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"Moira is an absolute pleasure to work with. She has fabulous attention to detail but also is able to see the big picture and to help meet customer objectives—under deadline and under budget. She has an unprecedented ability to research to get up to speed extremely quickly, reducing the start-up investment that often comes when hiring consultants or agencies."​
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MELISSA BYRD
Senior Marketing Director
Fortune 500 Company
​"What sets Moira apart is her consistent ability to meet or exceed expectations. She is a skilled medical education writer who delivers carefully crafted pieces that benefit from her careful eye regarding grammar and usage. I hire Moira whenever possible on projects because she is accountable, is cooperative, and delivers projects on time."
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JAN SELBY
Founder, Director, Producer
Quiet Island Films
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"Moira is a first-rate researcher, as well as a sensitive and skilled interviewer. Because of the depth of her writing experience, Moira is able to ramp up quickly on complex medical/technical topics and apply critical analysis to the results of her research. She is always extremely resourceful, organized, and gracious in managing the endless details of a writing project. Her highly efficient, adaptable, and professional work style allows her to routinely meet tight copy development deadlines—despite working from a remote location—while also providing thorough, careful attention to the requirements of any writing assignment."
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MARIKAY KLEIN
Brand and Marketing Communications
Medtronic
ABOUT
FOR 25+ YEARS, I've focused primarily on medical writing, and I love working with smart, creative people as a member of the team to complete complex projects on time.
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I'VE ALWAYS LIKED TO WRITE, and thankfully for my clients my writing has come a long way since the diary I started at
age 7. I’ve lived in:​
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IOWA CITY, where I began in the Iowa Writers Workshop Nonfiction Program, but then relocated to
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ST. PAUL, where I started to focus on medical writing, and then settled in
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MADISON, which deserves its many "best place to live" listings
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CONTACT
I routinely work with clients throughout the U.S. and the world. Contact me to explore how we can work together.
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MoiraUrich AT Gmail DOT com